The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Unboxed
Agency: BBH / London + Wellcom / London + 750mph / London
Client: Clarks Category: Consumer - Web / User Experience
Masahiromaruyama.com
Agency: Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur
Client: Masahiro Maruyama Category: Consumer - Web / User Experience
Sons of Gallipoli
Agency: Jam3 / Toronto + Modiki / Istanbul
Client: Kale, Modiki Category: Consumer - Web / User Experience
Saints & Strangers
Agency: MullenLowe U.S. / Boston
Client: National Geographic Channel Category: Consumer - Web / User Experience
Award:
2016 UX / UI Merit Award
Agency:
BBH / London + Wellcom / London + 750mph / London
Client:
Clarks
Title:
Unboxed
Category:
Consumer - Web / User Experience
Annual ID:
UX16024M
Award:
2016 UX / UI Merit Award
Agency:
CP+B / LA
Client:
PayPal / Airbnb
Title:
Meet Halfway
Category:
Consumer - Web / User Experience
Annual ID:
UX16025M
Award:
2016 UX / UI Merit Award
Agency:
Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur
Client:
Masahiro Maruyama
Title:
Masahiromaruyama.com
Category:
Consumer - Web / User Experience
Annual ID:
UX16026M
Award:
2016 UX / UI Merit Award
Agency:
Deutsch / Los Angeles
Client:
Taco Bell
Title:
Ta.co
Category:
Consumer - Web / User Experience
Annual ID:
UX16027M
Award:
2016 UX / UI Merit Award
Agency:
Jam3 / Toronto + Modiki / Istanbul
Client:
Kale, Modiki
Title:
Sons of Gallipoli
Category:
Consumer - Web / User Experience
Annual ID:
UX16028M